Shoppercentric needed to revamp their main client communication, a quarterly 24 page A5 magazine covering a wide range of retail topics specific to their core audience - from small, independent retailers, right through to major high-street brands.
The project included the design of a new masthead, involving a rename from 'Windows' to WindowOn... Allowing for a Magazine 'logotype' to be developed.
Gold Institute of Sales Promotion Award for Renault UK.
Gold Creative and Innovations Award for National Blood donor recruitment campaign.
Silver Direct Marketing Award for BSkyB direct mail campaign.
D&AD Silver for British Telecoms’ ‘It’ magazine.
Mike has helped us turn a great idea into reality. We knew we could produce the content for a marketing magazine of real value to our clients, but we needed someone to come in and give it the right look and feel. Mike had an intuitive understanding of what would work from the start, and that gave us the confidence to take our ideas even further than originally planned.
But it wasn’t just the creative input we needed, we wanted to work with someone who could project manage the design and printing process to deliver a great looking magazine every time. From our perspective, once we hand the content over to Mike it feels a painless process to get to the point of signing off the design. We couldn’t ask for more.
It is fair to say Mike has added real value to a pivotal part of our marketing and added to that he is a pleasure to work with.